ECO101H1 Chapter Notes - Chapter 12: Market Price, Takers, Oligopoly

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10 Nov 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Many producers, none of whom have large market share. Market share: fraction of total industry output accounted for by that producer"s output. Consumers regard product of all producers as equivalent. Standardized product / commodity: consumers regard products of different producers as the same good. Easy for firms to enter and leave industry. No obstacles of government regulations, limited access to resources. As long as enough operators are price takers. Industry supply curve: relationship between price of good and total output supplied by industry as whole. New producers enter market whenever existing producers making profit. Short run supply shifts right, market price decreases. Existing firms lower output, but total output increases because more firm in industry. Long-run market equilibrium: quantity supplied = quantity demanded, given sufficient time for entry and exit to occur. No producer has incentive to enter or exit. Long run industry supply curve is perfectly inelastic. If p < atc consistently, get rid of fixed costs.

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