GGR271H1 Chapter 4: Chapter 4 Survey Reasearch.docx
Document Summary
Chapter 4 survey reasearch : structured interviewing and questionnaires. Interview schedule formalized script which ensures that all interviewees experience the same form of questioning and stimuli. Structured interviews promote the standardization of both questions and responses. They reduce error due to variation in the asking of questions and produce greater accuracy and ease in processing answers. Interviewer error in recording information and the interviewees. Intra-interviewer variability refers to one interviewer s inconsistencies in asking questions. Inter-interviewer variability refers to the inconsistencies between multiple interviewers. Most questions are closed, meaning they have a limited choice of responses for the respondent. Some interviewee/interviewer characteristics such as race or gender may affect response, it is important to cultivate an environment where respondents feel comfortable answering questions honestly. Drawbacks y people without telephones cannot be reached, creating a possible bias in results (poor, unlisted), the hearing impaired may also find it difficult.
