PSY100H1 Chapter Notes - Chapter 7: Encoding Specificity Principle, Leading Question, Hot Air Balloon
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PSY100H1 Full Course Notes
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1960s model from richard atkinson and richard shiffrin includes three memory stores. Stores retain information in memory without using it for any specific purpose (like hard drives in computers) Sensory memory, short-term memory (stm), and long-term memory (ltm) Control processes shift information from one memory store to another, where information enters sensory memory through senses and attention selects which information will be passed onto stm. Memory store that accurately holds perceptual information for a brief amount of time. Iconic memory, the visual form of sensory memory (1/2-1 second) Echoic memory, the auditory form of sensory memory (5 seconds) George sperling testing, with letters flashed onto screen fast, participants 3-4 letters of same line, hypothesized that sensory memory can store large capacity but it disappears fast. Tested in partial report condition, same experiment but with tone of low, medium or high, again only 3-4 but from different line.
