PSY100H1 Chapter Notes - Chapter 13.3: Jargon, Cognitive Dissonance, Normative Social Influence
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PSY100H1 Full Course Notes
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Module 13. 3 attitudes, behaviors, and effective communication. This happens if the public supports it give people the right info in the right way. The social marketing world uses the principles of marketing to promote positive, pro- social behavior (ex. donating blood) To get your audience to pay close attention, you need motivation and opportunity: when people care about topic, have sufficient time, free form distraction, not overwhelming information if the audience is not knowledgeable. Make the i(cid:374)fo (cid:396)e(cid:448)e(cid:374)a(cid:374)t to audie(cid:374)(cid:272)e (cid:894)(cid:862)i(cid:373)agi(cid:374)e you a(cid:396)e . (cid:863)(cid:895) Rewarding things to make the message more personal. Construal-level theory: information affects us differently depending on our psychological distance from the information. Information described in more abstract, general, impersonal terms feels psychologically distant. Information about tragedies have more of an impact because it focus on specific, concrete events and specific peoples experiences than if it relies on abstract, statistical information.
