PSY220H1 Chapter 4: Textbook notes for chapter 4
Document Summary
Attitude a favourable or unfavourable evaluative reaction toward something or someone. Exhibited in one"s beliefs, feelings or intended behaviour. Daniel batson and colleaguesconducted studies, which demonstrated common moral hypocrisy . Between morality and greed we often take the greedy route although claim to hold moral beliefs. Behaviour and attitudes differ b/c they are subject to diff influences. When social influences on what we say are minimal www. notesolution. com. Expressed attitudes are subject to social influencessometimes we say what we think others want to hear. Methods to measure internal attitudes have shown the difference between expressed and internal. Wire someone to a fake lie detector but convince them its real ( bogus pipeline ) Implicit association test (iat)uses reaction time to measure how quickly people associate concepts. The principle of aggregationthe effects of an attitude on behaviour become more apparent when we look at a person"s aggregate or average behaviour rather than isolated acts.
