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Chapter 4

Textbook notes for chapter 4


Department
Psychology
Course Code
PSY220H1
Professor
Jason Plaks
Chapter
4

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PSY220H1 SOCIAL PSYCHOLOGY CHAPTER 4 NOTES
BEHAVIOUR AND ATTTITUDES
BEHAVIOUR AND ATTITUDES
Attitude a favourable or unfavourable evaluative reaction toward something or someone
-exhibited in ones beliefs, feelings or intended behaviour
-efficient way to size up the world
-ABCs of attitude:
-affect (feeling), behaviour (intention), cognition (thoughts)
How Well Do Our Attitudes Predict Behaviour?
-dont appear to influence behaviour
-Festingerbehaviour influences our attitudes
-Daniel Batson and colleaguesconducted studies, which demonstrated common moral hypocrisy”
-between morality and greed we often take the greedy route although claim to hold moral beliefs
When Attitudes Predict Behaviour
-dont appear to influence behaviour
-Festingerbehaviour influences our attitudes
-Daniel Batson and colleaguesconducted studies, which demonstrated common moral hypocrisy”
-between morality and greed we often take the greedy route although claim to hold moral beliefs
When Attitudes Predict Behaviour
-behaviour and attitudes differ b/c they are subject to diff influences
When social influences on what we say are minimal
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-expressed attitudes are subject to social influencessometimes we say what we think others want to hear
-methods to measure internal attitudes have shown the difference between expressed and internal
-measure facial muscle responses to statements
-wire someone to a fake lie detector but convince them its real (bogus pipeline)
-Implicit Association Test (IAT)uses reaction time to measure how quickly people associate concepts
When others influence on behaviour are minimal
-the power of the situation
-the principle of aggregationthe effects of an attitude on behaviour become more apparent when we look at a persons
aggregate or average behaviour rather than isolated acts
When attitudes specific to behaviour are examined
-attitudes predict behaviour when the attitude is directly pertinent to the situation
-eg. compared to general attitudes towards a healthy lifestyle, peoples specific attitudes regarding jogging predict
their jogging behaviour much better
When attitudes are potent
-when the attitude has been brought to mind
eg. by making a person self-conscious (have them act in front of a mirror…makes them more aware of their
attitudes)
-when attitudes arise from experiencemore likely to endure and guide action (more stable, more certain, more
accessible, more emotional charged etc)
-compared to attitudes that are formed passively
When Does Our Behaviour Affect Our Attitudes?
Roleplaying
Rolea set of norms that define how people in a given social position ought to behave
-Zimbardo Prison Study
-wanted to explore whether police brutality was the result of terrible/evil people or the institutional roles of guard
and prisoner
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