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Chapter 4

SOC101Y1 Chapter Notes - Chapter 4: Content Analysis, Masturbation, Computer-Assisted Telephone Interviewing

16 pages71 viewsWinter 2011

Department
Sociology
Course Code
SOC101Y1
Professor
Crust
Chapter
4

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Chapter 4: A DRAMATURGICAL LOOK AT INTERVIEWING
Dramaturgy and Interviewing
Dramaturgy—the stream of symbolic interaction
oDramais a mode of symbolic action in which individuals act
symbolically (actors) for others who watch symbolically (audience)
oThe symbolic action between actor and audiencesocial
performance
oInterviewing perceived as a social performance by symbolic
interactionists
The premise that interviewing is best accomplished if guided
by a dramaturgical model
Types of Interviews
The Standardized Interviewformal
designed to elicit information using a set of predetermined questions that
are expected to elicit the subjects thoughts, opinions, and attitudes
omost formally structured
ono deviations from question order
owording of each question asked exactly as written
ono adjusting level of language
ono clarifications or answering or questions about the interview
ono additional questions may be added
osimilar in format to a pencil-and-paper survey
The Unstandardized Interviewinformal
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the researchers do not know in advance what all the necessary questions
arethe interviewer must develop questions appropriate to each given
situations
ocompletely unstructured
ono set order to any questions
ono set wording to any questions
olevel of language may be adjusted
ointerviewer may answer questions and make clarifications
ointerviewer may add or delete questions between interviews
permit researchers to gain additional information about various
phenomena they might observe by asking questions
may be used in field research
The Semistandardized Interviewsomewhere between formal and informal
implementation of a number of predetermined questions in a systematic
order, but the interviewers are allowed to digress
omore or less structured
oquestions may be reordered during the interview
owording of questions flexible
olevel of language may be adjusted
ointerviewer may answer questions and make clarifications
ointerviewer may add or delete probes to interview between
subsequent subjects
The Interview Schedule
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the determination of data-gathering technique for the interview (the type
of questions)
oE.g. a survey questionnaire vs. open-ended interview
The determination of the structure
oE.g. structured vs. unstructured
When determining what type of interview format to use, you must
consider the kinds of questions you want to ask and the sorts of answers
you expect to receive
Schedule Development
The determination of the nature of the investigation and the objectives of
the research
Outlinelisting of the categories relevant to topic
Development of questions
Question Order (Sequencing), Content, and Style
1.Beginning with easy questions which are not sensitive or threatening
oE.g. demographic questions such as date of birth, location of
residence, ethnicity, religious preferences
2.More important questions for the study topic (not the most sensitive)—the
questions should stick to a single concept or topic
3.More sensitive questions can follow (those related to the initiated topic)
4.Validating questions (questions restating important or sensitive questions,
worded differently than previously asked)
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