SOC102H1 Chapter Notes - Chapter 5: Suggestibility, Paul Lazarsfeld, Stanley Milgram
Document Summary
Paul lazarsfeld: two-step model of communication (influence on small groups and media and social action) people form their opinions under the influence of opinion leaders, who are in turn influenced by the mass media. 3 functions of mass media:status conferral(assign status to public issue,persons and social moverments)/enforcement of social norms(expose people or situations that not follow norms)/narcotizing dysfunction( reader,mistake knowing and do sth) Shantytown protests:bulid shanties (temporary ramshackle huts) for the participants. 1980s and 1990s,1999 in toronto,social activists slep in alexandra. Park for a week to draw attention to homeless people, toronto police officers to evict them and arrest people who refused to leave. structured through contact and imitation they draw on protest activities and experience in other locations. Venezuelan twitter protests:2010,against gov"s attempt to control and limit internet access,take place on twitter,which have 2 capailities:retweet and hashtag. Gossip:cause conflict and strain, reinforce traditional morality and strengthens bonds of trust between gossipers .
