Management and Organizational Studies 2320A/B Chapter Notes - Chapter 13: Discount Store, Convenience Store, Self-Service

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Kevin Thompson

Document Summary

Retailing: all activities involved in selling products or service directly to final consumers for their personal, nonbusiness use. Retailers: businesses whose sales come primarily from retailing. Nonstore retailing selling to final consumers through the internet, direct mail, catalogues, and telephone: growing rapidly. Self service retailers serve customers ho are willing to perform their own locate compare select process to save time or money. Limited service retailers- provide more sales assistance because they carry more shopping goods about which customers need information (increased operating costs result in higher prices) Full-service retailers salespeople assist customers in every phase of the shopping process: product line. Specialty store: carry narrow product lines with deep assortments within those lines. Department stores: carry a wide variety of product lines. Supermarkets: a large, low cost, low margin, high volume, self service store that carries a wide variety of grocery and household products.