Management and Organizational Studies 2320A/B Chapter Notes - Chapter 12: Direct Market, Direct Marketing, Cross Purposes

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Ricardo Reyes

Document Summary

Distribution channels or place, add value for customers because they get products to customers efficiently: quickly and at low cost. The fight for shelf space is fierce. Although increased sales and access to more consumers if often desirable, that"s not always the case. These retailers would have dramatically expended the company"s distribution reach; however, the company decided against such deals, sensing the move would ultimately hurt the brand. Distribution channels, supply chain, and logistics are related. Distribution channel and supply chain are virtually the same and are interchangeable. A simplified supply chain would be one in which manufacturers make products and sell them to intermediaries such as retailers or wholesalers. Manufacturers ship to a wholesaler, or in the case of many multistore retailers to the retailer"s distribution centre or directly to complexity and number of transactions involved for a company to reach consumers.