Management and Organizational Studies 3321F/G Chapter Notes - Chapter 15: Communications System, Product Placement, Advertising In Video Games

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Tara Lee

Document Summary

We select certain alternatives over others, and our choice is the culmination of a complex filtration process that resembles a funnel: this winnowing-out process is called cultural selection. Choices are driven by our desire to live in fantasy worlds created by marketers. The set of individuals and organizations responsible for created and marketing a cultural product is a culture production system (cps) Nature of these systems helps to determine the types of products that eventually emerge from them: factors include the number and diversity of competing systems, and the amount of innovation vs. conformity that is encouraged. Three major subsystems of a cps: creative subsystem. Generating new symbols or products: managerial subsystem. Selecting, making tangible, mass producing and managing the distribution of new products/symbols: communications subsystem. Giving meaning to new products and providing them with symbolic sets of attributes communicated to consumers. Filter the overflow information and materials intended for consumers.