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Social 14.docx

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Western University
Psychology 2720A/B

Social PsychologyChapter 14Social Psychology in your LifeSocial Psychology and your career Business and Organizations There are at least three important differences between doing research in a cooperate setting and doing it in an academic settingFirst and academic researcher publishes articles in scientific journals with the goal of sharing that research with all who are interestedin the world of business research most of the results stay within the company when such research is shared it is done much less formally than in scientific journals Second the audience for academic researchers is primarily other academic researches within ones own area of specialization Finally academic research is usually an individual process whereas corporate research environments tend to be organized around teams of researchers which requires the social psychologist to work hand in hand with researchers from different fields GovernmentResearch The department of national defenseresearch conducted in these organizations tends to be driven by the priorities of the government rather than the priorities of the individual researchersThe research agenda is set by the companys priorities Funding The funding agencies have developed very elaborate systems for reviewing grant proposals Not only do they evaluate the scientific merit of the proposed research they also take into account the relevance to society and the likelihood that the research will contribute to the solution of an important problem Regulation The regulatory agencies of the federal and provincial governments are responsible for ensuing compliance with laws and regulations LawA large number of consulting companies employ social psychologists to help advise lawyers and their clients when it comes to jury selection and trial strategies Social psychology has also been put very productive use in advising police departments in their use of criminal lineups Many different instances in which as lawyer could make good use of social psychologyThe courtroom setting is one that is rich in social psychological phenomena persuasion social influence and group jury decision making Health and medicineBio psychological model which emphasizes that good health and illness are determined by a combination of biological social and psychological factors Education They recognize how social processes bear on learning and education outcomes Just a few examples will give you a good sense of how social psychology can offer important insighto In the typical classroom children are motivated by external rewards
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