Sociology 2172A/B Chapter Notes - Chapter online reading: Fall Guy, Happy Meal, Ibm Officevision
2 Dec 2017
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Soc 2172 week 11 reading notes on advertising to. Blaming advertising takes away blame from bad parents. Targeting idea if it"s bad to advertise to children at school on things like lunchbox. Rst argument: children earned that right after they became consumers. Counterargument: children are innocent and can"t help being bombarded by these persuasive ads. Advertising researchers say that ads are geared towards brand loyalty for adults and merchandising tie-ins for kids * E. g. associating getting a happy meal toy based on current movie out. Looking at the relationship between ads towards kids and obesity. Rst argument: children are smarter than we think. let"s respect them as the consumers they are! by j. walker smith. Says kids are consumers, marketers didn"t invent this. Kids play a huge role in what parents buy. Parents include their children in decision-making on buying stuff. Kids in uence the spending of roughly 400$ billion each year.
