Sociology 2206A/B Chapter Notes - Chapter 10: Content Analysis
25 Apr 2017
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Chapter 10 nonreactive quantitative research and secondary analysis. Nonreactive: measures in which people being studied are unaware that they are in a study: mostly used by positivist researchers, also known as unobtrusive measures. Quantitative content analysis: content analysis: a technique for gathering and analyzing the content of text (text=anything written, visual, or spoken, coding: turns aspects of content that represent variables into numbers. Intercoder reliability: important to check for consistency among coders: uses a statistical coefficient that tells the degree of consistency among coders, ranges from 0. 0 to 1. 0, with 1. 0 being perfect intercoder reliability. Inferences: content analysis cannot reveal the intentions of those who created the text or the effects that messages in the text have on those who receive them. Existing statistics/documents and secondary analysis: appropriate topics: can be statistical documents (ie books, reports) or other forms of published compilations.
