Sociology 2206A/B Chapter 16: Chapter 16 - research methods.docx

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Stacey Hallman

Document Summary

Another common theme in content analysis is change in the coverage of an issue over time. Content analysis can be performed on unstructured interviews, and even qualitative cause studies of organizations: if you were interested in gender roles you might look at: Animated cartoon, lyrics of popular songs, visual images in women"s and men"s magazines. In quantitative studies, these elements are usually specified in advance in order to guide both the selection of the media to be analyzed and the construction of the coding schedule. Determining the frequency in which words are used. Simple counting of particular words can reveal emphasis, style of writing or presentation, and even the overplaying of certain events. The search for pairings of keywords can be the starting point for a more in depth analysis. Required to code text in terms of subjects and themes.