BU111 Chapter Notes - Chapter 1: Human Resources, Information Technology, Switching Barriers
19
BU111 Full Course Notes
Verified Note
19 documents
Document Summary
Learning objectives: understand the relationship between the firm and its external environment. Data sources: understand the benefits and challenges of doing an external analysis. Course analysis model: this model helps organize thinking, and makes a fair representation, a simplified version that represents reality. Critical success factors: what drives the organizations behaviors and decisions: achieving financial performance. Result of other actions; all other factors contribute to achieving high financial performance. Sometimes cash flow and profit are not equal and to be sustainable over both positions need to be healthy. If the business is healthy the business can expand and actually stay in business: meeting customer needs. Reaching more customers and staying connected to their demands and interests. The business must put in work and research to know what the customer wants and how to execute it. Anticipate the needs, understand them, and deliver and provide customer satisfaction.
