BU121 Chapter Notes - Chapter 1: Role Conflict, Job Performance, Group Polarization

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Influence and distort the accurate interpretation of information. Similarity vs. complementarity: know thyself : people are most comfortable with, and tend to like, others who are similar to themselves in various ways, 1. Almost any kind of similarity will do similarity with respect to attitudes and values; demographic factors, such as age, gender, occupation or ethnic background; shared interests almost anything: 2. Self assessment: knowing what you have helps determine what you. Need: careful self-assessment: an inventory of knowledge, experience, training, motives and characteristics the entrepreneur possesses and can contribute to the new venture, 1. We are often unaware of at least some of the factors that affect our behavior. We do not gain knowledge of major traits, abilities or even attitudes directly, through self-reflection; rather we gain insight into important aspects of ourselves through our relations with other persons.

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