BU352 Chapter Notes - Chapter 18: Living Wage, Water Scarcity, U.S. Consumer Product Safety Commission
Document Summary
Marketing ethics: ethical problems that are specific to the domain of marketing. Anyone involved in marketing activities must recognize the ethical implications of their actions: Societal issues: sale of products or services that may damage environment. Global issues: use of sweatshops and child labour. Individual consumer issues: deceptive advertising and marketing dangerous products. Ethical climate: set of values within a marketing firm, or in the marketing division of any firm, that guides decision-making and behaviour. Everyone within the firm must share the same understanding of these values and how they translate into the business activities of the firm, and they must share consistent language to discuss them. Understand values develop set of explicit rules and implicit understandings that govern all the firm"s transactions. Employees throughout firm must be dedicated to ethical climate b/c roots of ethical climate are often the competing values of individuals.
