BU352 Chapter Notes - Chapter 5: Mordred, Farnworth, Marketing Mix
Document Summary
Buy raw materials, components and parts that allow them to manufacture goods or supplying services to other businesses (ex. Ibm which was once a major manufacturer of computers and related products, now generates over 90% of profits from its software, consulting and financing businesses, all considered services) Marketing intermediaries that resell manufactured products without significantly altering their form (ex. Wholesalers buy jeans and sell them to retailers a b2b transaction and then retailers sell them to a consumer a b2c transaction) Wholesalers, distributors, and retailers are all resellers. Hospitals, educational organizations, prisons, religious organizations, other non-profit organizations also purchase all kinds of goods and services for the people they serve. Public institutions engage in b2b relationships to fulfill their needs for capital construction, equipment, supplies, food, and janitorial services. Central government tends to be largest purchasers of goods and services. Canadian federal government spends ~ billion annually on procuring goods and services.
