BU352 Chapter Notes -North American Industry Classification System, Retail, Treasury Board
Document Summary
Business to business marketing (b2b): the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. Involves: manufacturers, retailers, wholesalers, service firms, just not the ultimate consumer. Difference between b2b and b2c (consumer) is: the ultimate purchaser, the ultimate user of the product or service, ultimate user is a business. 4 different organizations in the b2b market: resellers, manufacturers, government. Buy raw materials, components, and parts to manufacture their own goods. Marketing intermediaries that resell manufactured products without significantly altering their form. Wholesalers and distributors who buy from manufacturers and then sell to retailers. Hospitals, educational organizations, prisons, religious organizations, nonprofit organizations. Central government one of the largest purchasers of goods and services. Close to 450 billion dollars in spending, by agencies, crown corporations.
