BU352 Chapter : Marketing- Ch 13.docx
Document Summary
Chapter 13: marketing channels- distribution strategy place. All activities to get the right products to the right customer when the customer wants it. Add value to customers by getting products to customers efficiently, quickly, and at low cost. Fight for shelf space is fierce, expensive, listing fees. Wholesalers: the firms engaged in buying, taking title to, often storing, and physically handling goods in large quantities, the reselling the goods to retailers or industrial business users: buy products from manufacturers and sell to retailers. Logistics management: the integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in process inventory, and finished goods from the point of origin to the point of consumption. Element of supply chain that is movement and control of physical products. Cutomer service, demand forecasting, distribution communication, inventory control, materials handling, order processing, packaging, returning goods, scrap disposal, warehousing, storage.
