BU354 Chapter Notes - Chapter 11: Hotwire.Com, Service Provider, The Delivery (The Office)
Document Summary
Service intangible customer beneits that are produced by people or machines and that cannot be separated from the producer. Involves a deed, performance or efort that cannot be physically possessed. Customer service - speciically refers to human or mechanical aciviies irms undertake to help saisfy their customer"s needs and wants. Economies of developed countries have become increasingly dependent on services. Ie food preparaion, lawn care, cleaning, car repair: people place a high value on convenience and leisure. Most households have litle ime for household maintenance aciviies: as the canadian populaion ages the need for healthcare professionals also increases. Services markeing difers from product markeing difers due to four fundamental diferences that are unique to services; these diferences make markeing for services considerably more diicult. Core diferences between services and goods: inseparable, variable (inconsistent, perishable (inventory, intangible, intangible a characterisic of a service. They cannot be touched, tasted or seen like a pure product can.
