BU362 Chapter Notes - Chapter 16: Social Media Marketing, Microblogging, Personal Branding
Document Summary
Social network sites: excellent way for marketers to create excitement, the first of the four e"s. Google: defined search engines sought to compete in the social media realm. Instagram: 500 million users app enables them to add fun filters, upload the artistic creation to various social networking sites, video-sharing capabilities, advertisers already have embraced this option, finding that the short time-limit appeals to consumers. Flickr and other photo sites: allow them to share photos, les popular marketing tools, yet some innovative companies have found ways to engage with customers. Thought-sharing sites: consist of 4 different types of blogs: corporate, professional, personal and micro, blogs are particularly effective at educating and engaging users, enhance their experience with the products and services being discussed. Need for me time : set aside time for us, to be unproductive, need for entertainment and relaxation watching tv/movies, playing games and reading.
