ADMS 2200 Chapter 4: Digital Marketing and Social Media

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Jean Adams

Document Summary

Adms 2200 ch 4 digital marketing and social media. The internet revolutionizes every aspect of life: e-business : refers to conducting business via internet and has turned virtal into reality. Mobile phones, tablets twitter, facebook, etc. Gathering and use of demographic, product, and other information. Marketers interested in digital marketing strategic process of creating, distributing, promoting, and pricing goods to target market over internet or technology. Can greatly reduce cost and increase customer satisfaction through speed: opportunities of digital marketing. Digital marketing offers opportunities to reach consumers. Online presence can improve performance of traditional marketing operations. Non-online retails are offering walk in 10% discounts, or other promotions to compete against online marketing: b2c digital marketing. Many business set up electronic storefronts websites where they offer items for sale. Offer electronic shopping cart: online items are placed in a file when consumers decide to buy, benefits of digital marketing. Many of the best deals found on the internet.