MKTG 2030 Chapter Notes - Chapter 4: Sunscreen, Psychographic, Convenience Sampling
Document Summary
Managers need and then gather, sort, analyze, store and distribute relevant info. to users. Combines info. to use for marketing decision making. Mis includes: four types of data. Marketing intelligence data on competitors and business" environment. Info. gathered through marketing research: comp. hardware and software to analyze data and create reports (stored and accessed here, mis experts who manage the process (generate reports as needed) Uses variety of internal info. to produce reports on results of sales and marketing activities. Intranet: internal corporate communication network that uses internet technology to link company departments, employees, databases. Secured, only authorized users can access them. Sales people can serve customers better as they have immediate access to info. (such as on pricing, inventory, production, shipping dates) These front line employees also enter their reports into the system which provides a very useful source of info. about customers.