COMM-200 Chapter Notes - Chapter 9: Apposition, Sound Bite, Segue

• School: American University
• Department: Communication
• Course: COMM-200
• Professor: Professor H

Document Summary

Advantages of using audio as a reporting tool: Sound is easy to produce; equipment is small and editing software is easy. Sound can add dimension to pictures or video. Sound allows viewers to see exactly what"s happening. Context in audio reporting is important; ambience: sounds report the conditions under which people talk. Order is important - should be preserved; don"t change the order of people"s words. Conversational style: should be written for the ear, not the eye. Does not allow the journalist to break the rules of grammar. Emphasize the immediate by omitting the time element. Use of the phrase quoteunquote is awkward. Use in his own words or used these words . Attribution should come before a quotation, not after. Numbers and statistics should be rounded off. Personalize the news when possible and appropriate. Use you and other second person pronouns. Dollar sign and percent sign should be spelled out. One slash mark (/) for a pause.