MC 2000 Chapter : MC 2000 Chapter 1
Document Summary
Convergence: media is spreading to new channels than used to be. like internet in phones. P. s. semantic noise could mean not understanding some of the words like some of the slang words. 2- mediated interpersonal: some form of tech like. P. s. in the schedule, cross off "in the same location" from the receiver in the mediated interpersonal column. Tech could mean electronic or just paper "letter" 3- mass: media which is meant to reach to mass audience using tech mass communication: memorize from the ppt 2 mass media: the tech used in the channel. check the ppt 2 mass media outlets: like fox channel organization. 2- research and development: to develop and search for more money producing ways. 3- risk: media is risky, the organizations look for ways to reduce risks by researching and look of what is more interested to the mass.