COMM 107 Chapter Notes - Chapter 11: Mind Map, Psychographic
4 Apr 2016
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Public communicaion: transacion between a speaker and an audience. Purpose of the speech: centers on speakers expected outcomes for the presentaion. Plagiarism: when a speaker uses the ideas and words of others as his or her own without giving credit. Fabricaion: making up informaion or guessing at informaion and making it appear true. Audience analysis: assessing the demographics and characterisics of prospecive listeners. Statement of central idea: deines the subject and develops the criteria by which to evaluate the material to be included in the speech. Impromptu speaking: speaking with litle to no preparaion and organizes ideas while speaking. Ad lib speaking: a speaker has no ime to organize ideas and responds to quesions immediately. Extemporaneous speaking: developing a set of talking points to assist in idea presentaion. Speech planning outline: brief framework used to think through the process of the speech. Topic outline: words or phrases for all entries and has litle or no punctuaion ater entries.
