# Textbook Notes for Design / Media Arts at University of California - Los Angeles (UCLA)

## DESMA 8 Chapter Notes - Chapter 1: Bi Sheng, Wendelin Of Trier, The Ink Spots

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C h a p t e r 1 : t h e d i v i n e a r t. Highly bene cial to mankind: preserving & transmitting. 1454: guttenberg"s bible (none of the blemishes, scr
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## DESMA 8 Chapter Notes - Chapter 5: Eadweard Muybridge, Sergei Eisenstein, Thomas Edison

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C h a p t e r 5 : c i n e m a. Mid 1600s, long before cinema technology: magic lantern shows. Eadweard muybridge: san francisco photographer (full gall
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## DESMA 8 Chapter Notes - Chapter 7-9: Sputnik Crisis, United States Department Of State, Newton N. Minow

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C h a p t e r 7 : t h e g o l d e n a g e o f r a d i o. Bring families and nations together to face the crises of the 1930s and. Golden age in the 193
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## DESMA 25 Chapter Notes - Chapter 3-4: Golden Ratio, Proofreading, Hard Copy

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C h a p t e r 3 : g r i d: golden section a ratio (a:b = b:(a+b)) numerical value = 1:1. 618. Appears in nature, as well as in art and design: single-c
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## DESMA 8 Chapter Notes - Chapter 10: Difference Engine, Editdroid, Sun Microsystems

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C h a p t e r 1 0 : c o m p u t e r s. 1821: charles babbage, found an error in a set of astronomical tables used by navigators to x the position of sh
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## DESMA 25 Chapter Notes - Chapter 2: Kerning, Small Caps, Italic Type

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C h a p t e r 2 : t e x t: kerning adjustment of the space between two letters. Gaps occur around letters with outward angles (w, y, t, v) Kerning tabl
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## DESMA 8 Chapter Notes - Chapter 6: Marlboro Man, Amos Kendall, Boston Massacre

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C h a p t e r 6 : a d v e r t i s i n g , p u b l i c. R e l a t i o n s & t h e c r a f t e d i m a g e. Andre agassi: image is everything (canon came
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## DESMA 8 Chapter 11: TV & Ads

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C h a p t e r 1 1 : t e l e v i s i o n. Television advertising more powerful than radio or print. The images it presents can be highly in uential. Bre
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## DESMA 25 Chapter Notes - Chapter 1: Cap Height, Font, Gill Sans

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C h a p t e r 1 : l e t t e r: anatomy how letters sit on a line. Ascender height: elements extended above the cap height. Cap height: distance from th
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## DESMA 8 Chapter Notes - Chapter 4a: Currier And Ives, Utagawa School, Torii School

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C h a p t e r 4 a : t h e v i s u a l r e v o l u t i o n. Was not possible to print photographs until the late 1880s. Altamira cave: artistic power an
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## DESMA 8 Chapter Notes - Chapter 4: Nicéphore Niépce, Frederick Scott Archer, Henry Fox Talbot

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Louis daguerre: august 19, 1839, no patent fees, daguerreotype studios. Thomas wedgewood: rst un xed photographic picture (1792) Joseph nicephore niepc
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