HIUS 188 Chapter Introduction to Chapter 4: Land of Desire

• School: UCSD
• Department: History of the United States
• Course: HIUS 188
• Professor: Rachel Klein

Document Summary

Hius 188 textbook notes land of desire, introduction to chapter 4. Introduction: the land of desire and the culture of. Consumer capitalism: consumer culture the effect of age of individualism. " a(cid:272)(cid:395)uisitio(cid:374) a(cid:374)d (cid:272)o(cid:374)su(cid:373)ptio(cid:374) as the (cid:373)ea(cid:374)s of a(cid:272)hie(cid:448)i(cid:374)g happiness; the cult of the new; the democratization of desire; and money value as the predominant measure of all value in society" Idea of america as a place where everything is constantly new. Fashion appropriating designs and images of cultures: america land of salvation through christ -> land of salvation through material goods, all people had to learn to accept and adjust to new capitalist culture. Chapter 1: the dawn of a commercial empire. From marble palaces to masses of goods and capital: before 1880, no department stores. Instead neighborhood dealers, small firms, large wholesalers: department stores not just in big cities, but all over us.