MKTG 330 Chapter Notes - Chapter 21: Adweek, American Advertising Federation, Product Differentiation
Document Summary
Chapter 21: evaluation the social, ethical, and economic aspects of. A good example of this involves target marketing. No laws restrict tobacco companies from targeting advertising and promotion for new brands to. However, given the high levels of lung cancer and smoking-related illnesses among the black population, many people would consider this an unethical business practice. The same holds true for ads targeting children. Social and ethical criticisms of advertising: advertising as untruthful or deceptive, one of the major complaints against advertising is that many ads are misleading or untruthful and deceive consumers. A number of studies have shown a general mistrust of advertising among consumers. Economic effects of advertising: effects on consumer choice, some critics say advertising hampers consumer choice, as large advertisers use their power to limit our options to a few well- advertised brands. This results in less competition and higher prices.
