MKTG 450 Chapter Notes - Chapter 2: Decision Points
Document Summary
Apple asks court to reverse fbi iphone order. Make a new encryption to help them with a case but apple says it"s violating freedom of speech. Apple encryption case: billions are at stake. They want apple to give them access to hack into this murderer"s phone. Promised their consumers that they"re going to protect their privacy. If they give fbi a backdoor it can access anyone with the same iphone. Game plan for achieving some kind of a goal. Goal is an objective that a business unit is trying to achieve. A strategy is a game plan to achieve a goal. An important part of the product planning process. Mission (purpose/direction of the company, overall goal, promise to customers, mission/vision, reason for existence, vision = desired future. Saving people money so that they can live better. To be the best retailer in the hearts and minds of consumers and employees. Vision has to be inspirational or aspirational.
