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All Educational Materials for BUS 343 at Simon Fraser University (SFU)

SFUBUS 343Srabana DasguptaSpring

[BUS 343] - Final Exam Guide - Comprehensive Notes for the exam (191 pages long!)

191 Page
29 Nov 2016
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SFUBUS 343Ginger GrantSpring

BUS 343- Final Exam Guide - Comprehensive Notes for the exam ( 38 pages long!)

38 Page
29 Mar 2018
Bus343 marketing plan project grading scheme & deliverables. Below is the breakdown of the total project marks. There are three grading criteria your t
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SFUBUS 343Lily LinSummer

BUS 343 Study Guide - Comprehensive Final Exam Guide - Marketing Mix, Interaction, Ford Focus

72 Page
19 Nov 2018
: food, water, shelter, social needs: basic needs, physical: food, clothing, warmth, safety. Individual: self-esteem, self-expression, knowledge: wants
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SFUBUS 343Todd GreenSummer

BUS 343- Final Exam Guide - Comprehensive Notes for the exam ( 43 pages long!)

43 Page
29 Mar 2018
Marketing: create values, build relationship, capture value => attract new, keep current. => learn through observe, research, data analysis offering :
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SFUBUS 343Gordon ReinSpring

BUS 343 Study Guide - Comprehensive Midterm Guide: Outline Of Television Broadcasting, Consumer Privacy, Social Cost

16 Page
7 Feb 2017
Marketing environment (cid:368) consist of the actors and forces outside marketing that affect marketing management(cid:371)s abilities to build and ma
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SFUBUS 343Lily LinSummer

BUS 343 Study Guide - Summer 2018, Comprehensive Midterm Notes - Marketing Mix, Interaction, Ford Focus

72 Page
12 Oct 2018
: food, water, shelter, social needs: basic needs, physical: food, clothing, warmth, safety. Individual: self-esteem, self-expression, knowledge: wants
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SFUBUS 343AllSummer

BUS 343 Study Guide - Maytag, Dmaic, Six Sigma

2 Page
24 Oct 2014
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SFUBUS 343AllSummer

Strategic Marketing Internationally Notes (detailed)

3 Page
24 Oct 2014
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SFUBUS 343Zaheer JiwaniWinter

BUS 343 Study Guide - New Product Development, Intelligent Agent, Impulse Purchase

3 Page
10 Aug 2013
Core product: all the benefit the product will provide for consumers or business customers. Actual product: the physical good or the delivered service
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SFUBUS 343Zaheer JiwaniFall

BUS 343 Study Guide - Dynamic Pricing, Future Shop, Price Skimming

3 Page
4 Oct 2013
Price is the value that customers give up, or exchange, to obtain a desired product. Price is the most important consideration for most consumers when
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Frequently-seen exam questions from 2014 - 2018.
SFUBUS 343Cluny SouthFall

BUS 343 Final: STUDY QUESTIONS c8-15

146 Page
30 Jun 2019
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SFUSummer

BUS 207 Chapter Notes - Chapter 5: Price Ceiling, Price Floor, Shortage

10 Page
29 Jun 2019
Question 1: greater or above, less or below, demand; reduction (decrease, adjust (increase, supply; reduction (decrease, adjust (fall); supply; purchas
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SFUSummer

BUS 207 Chapter 2: Chapter 2

12 Page
29 Jun 2019
Question 1: models (or theories, endogenous; exogenous, (conditional) prediction; empirical, (positively) correlated; causal, self-interest; utility; p
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SFUSummer

BUS 207 Chapter Notes - Chapter 7: Average Variable Cost, Average Cost, Diminishing Returns

12 Page
29 Jun 2019
Question 1: production function, implicit costs, capital; time, economic profits, short run; long run. Question 2: diminishing returns (to the variable
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SFUSummer

BUS 207 Chapter Notes - Chapter 4: Grape, Neurosurgery, Economic Equilibrium

12 Page
29 Jun 2019
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SFUSummer

BUS 207 Chapter 3: Chapter 3

10 Page
29 Jun 2019
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SFUSummer

BUS 207 Chapter 1: Chapter 1

9 Page
29 Jun 2019
Question 2: self; self-interest, incentives created by market prices, firms; households; governments, increase (maximize); increase (maximize, margin;
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SFUSummer

BUS 207 Chapter Notes - Chapter 6: Jeans, Shortage, Durable Good

14 Page
29 Jun 2019
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SFUSpring

BUS 312 Lecture Notes - Lecture 2: Growth Capital, Financial Statement, Income Statement

7 Page
6 Apr 2019
Assignment 2: the following information is available on the financial accounts of abc corporation. You can presume that depreciation for tax and for fi
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SFUSpring

BUS 312 Lecture 4: BUS 312 Lecture : 4

4 Page
6 Apr 2019
Feb. 12, 2019: (10 marks) abc company has breakeven dollar sales of ,000 per annum and invested capital of ,500,000. The forecast for the upcoming year
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SFUBUS 343Ginger GrantSpring

BUS 343 Lecture Notes - Lecture 4: Habitat, Angellist, Deliverable

8 Page
24 Mar 2018
Every one of us is a product - you have market value" as a person - qualities that set you apart from others and abilities other people want and need (
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SFUBUS 343Ginger GrantSpring

BUS 343 Lecture Notes - Lecture 3: Proofreading, Calibri, Times New Roman

9 Page
7 Mar 2018
Bus343 marketing plan project grading scheme & deliverables. Below is the breakdown of the total project marks. There are three grading criteria your t
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SFUBUS 343Todd GreenSummer

BUS 343 Lecture Notes - Lecture 6: Micromarketing, Mass Customization, Convenience Store

3 Page
17 Jan 2018
Segmentation: dividing on distinct needs, characteristics, behaviours require separate marketing strategies consumer. Demographic: age, gender, family
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SFUBUS 343AllFall

BUS 343 Lecture Notes - Lecture 9: Integrated Marketing Communications, Promotional Mix, Direct Marketing

11 Page
6 Sep 2018
Promotion objectives can be classified by purpose: to inform, to persuade, to remind. Will talk about these in advertising objectives so remember they
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SFUBUS 343AllFall

BUS 343 Lecture Notes - Lecture 10: Brand Equity, Costco, Geographical Pricing

5 Page
6 Sep 2018
Cost-based pricing: design great product determine product costs set price based on costs convince customers its worth it, marketing is driven by produ
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SFUBUS 343Todd GreenSummer

BUS 343 Lecture Notes - Lecture 1: Marketing Myopia, Customer Relationship Management, Customer Satisfaction

3 Page
17 Jan 2018
Marketing: create values, build relationship, capture value => attract new, keep current. => learn through observe, research, data analysis offering :
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SFUBUS 343Srabana DasguptaSpring

BUS 343 Lecture Notes - Lecture 7: Customer Relationship Management, Swot Analysis, Marketing Mix

4 Page
16 Sep 2016
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SFUBUS 343Todd GreenSummer

BUS 343 Lecture 8: Chapter 9

2 Page
17 Jan 2018
Brand: name, symbol, icon, design/ combination identifies product maker/marketer. Trade name: when use for a firm as a whole. Help identify, say qualit
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SFUBUS 343Ginger GrantSpring

BUS 343 Lecture Notes - Lecture 3: Ipsos, Genetically Modified Organism, Beedie School Of Business

8 Page
7 Mar 2018
To prepare for the tutorial activity in week 3, please read the below scenario and fill out the data request table on page 2. Based on requests, you wi
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SFUBUS 343Todd GreenSummer

BUS 343 Lecture Notes - Lecture 3: Rela, Natural Disaster, Generation Z

3 Page
17 Jan 2018
Suppliers: watch for shortage, delays, natural disaster, labor strikes [coca cola] intermediaries: Financial intermediaries finance transaction, insure
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes -Contingency Plan, Dotdash, Pccw

22 Page
5 Dec 2014
Presented to: professor jason ho & ta jinny to. The simon fraser company (sfc), founded in 1965 in british columbia, is a company importing building ma
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SFUBUS 343Tony LeylandSummer

BUS 343 Chapter Notes - Chapter all: Marketing Mix, Data Mining, Decision Support System

58 Page
5 Feb 2014
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes - Chapter 11: Holt Renfrew, J.Crew, Electronic Data Interchange

8 Page
28 Dec 2016
Bus 343 - chapter 11 notes: marketing channels. Upstream - from a company is the supply chain - raw materials, components, parts, information, finances
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes - Chapter 12: Alternative Media, Product Placement, Geico Advertising Campaigns

9 Page
28 Dec 2016
Bus 343 - chapter 12 notes: marketing communications. Promotion mix/marketing communications mix - the specific blend of promotion tools that the compa
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SFUBUS 343Gordon ReinSpring

BUS 343 Chapter Notes - Chapter 4: Holt Renfrew, Dollarama, Consumer Privacy

10 Page
24 Jan 2017
Marketing environment consist of the actors and forces outside marketing that affect marketing management"s abilities to build and maintain successful
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes -Variable Cost, Fixed Cost, Eilistraee

16 Page
5 Dec 2014
Situational analysis: environments, internal environment, external environment, insights. Simon fraser company (sfc) as a private company started its t
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SFUBUS 343Ginger GrantSummer

BUS 343 Chapter Notes - Chapter 10: Monopolistic Competition, Marketing Mix, Oligopoly

5 Page
15 Aug 2016
10 pricing: understanding and capturing customer value. Price = amount of money charged for product/service. Sum of all values that customers give up t
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SFUBUS 343Gordon ReinSpring

BUS 343 Chapter Notes - Chapter 1: Longrun, Marketing Mix, Customer Satisfaction

8 Page
15 Feb 2017
Marketing (cid:368) process in which companies create value for customers and build strong customer relationships in order to capture value from custom
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SFUBUS 343Jason HoFall

BUS 343 Chapter Notes - Chapter 10: Bath & Body Works, Predatory Pricing, Dominate

9 Page
28 Dec 2016
Reducing prices unnecessarily can lead to lost profits and damaging price wars. Better to persuade customers that paying a higher price for the company
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SFUBUS 343Gordon ReinSpring

BUS 343 Chapter Notes - Chapter 2: Swot Analysis, Customer Relationship Management, Strategic Planning

17 Page
15 Feb 2017
Bus (cid:1007)(cid:1008)(cid:1007) chapter (cid:1006) https://quizlet. com/120901497/marketing-chapter-2-flash-cards/ (cid:696)(cid:697)(cid:698)i(cid:
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Most Popular

Your classmates’ favorite documents.
SFUBUS 343AllFall

Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

6 Page
4 Jun 2015
It is not enough just to have a great. Human communication reduced to its simplest form consists of a source transmitting a message to a receiver with
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SFUBUS 343AllFall

Permachart - Marketing Reference Guide: Market Segmentation, Data Mining, Customer Relationship Management

6 Page
4 Jun 2015
Strategic marketing planning is formalized in the marketing plan. This permachart covers the fundamen- tals of strategic marketing planning. Strategic
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SFUBUS 343Gordon ReinSpring

BUS 343 Study Guide - Comprehensive Midterm Guide: Outline Of Television Broadcasting, Consumer Privacy, Social Cost

16 Page
7 Feb 2017
Marketing environment (cid:368) consist of the actors and forces outside marketing that affect marketing management(cid:371)s abilities to build and ma
View Document
SFUBUS 343Jason HoFall

BUS 343 Study Guide - Final Guide: Kodak, Direct Marketing, Cash Cow

52 Page
2 Dec 2014
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SFUBUS 343AllFall

Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

6 Page
4 Jun 2015
What is marketing? function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship
View Document
SFUBUS 343Jason HoFall

BUS 343 Chapter Notes -Contingency Plan, Dotdash, Pccw

22 Page
5 Dec 2014
Presented to: professor jason ho & ta jinny to. The simon fraser company (sfc), founded in 1965 in british columbia, is a company importing building ma
View Document
SFUBUS 343Ginger GrantSpring

BUS 343- Final Exam Guide - Comprehensive Notes for the exam ( 38 pages long!)

38 Page
29 Mar 2018
Bus343 marketing plan project grading scheme & deliverables. Below is the breakdown of the total project marks. There are three grading criteria your t
View Document
SFUBUS 343Jason HoWinter

BUS 343 Final Exam Reading Notes

32 Page
28 Nov 2011
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SFUBUS 343Srabana DasguptaSpring

[BUS 343] - Final Exam Guide - Comprehensive Notes for the exam (191 pages long!)

191 Page
29 Nov 2016
View Document
SFUBUS 343Ginger GrantSpring

BUS 343 Lecture Notes - Lecture 4: Habitat, Angellist, Deliverable

8 Page
24 Mar 2018
Every one of us is a product - you have market value" as a person - qualities that set you apart from others and abilities other people want and need (
View Document

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SFUBUS 343Cluny SouthFall

BUS 343 Chapter 13:

9 Page
30 Jun 2019
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SFUBUS 343Cluny SouthFall

BUS 343 Chapter 11:

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30 Jun 2019
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SFUBUS 343Cluny SouthFall

BUS 343 Chapter 10: B

7 Page
30 Jun 2019
Chapter 10 - pricing: p 350 385. Customer value-based pricing: pricing decisions, like other marketing mix decisions, must start with customer value. W
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SFUBUS 343Cluny SouthFall

BUS 343 Chapter 14:

8 Page
30 Jun 2019
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BUS 343 Chapter 12: B

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BUS 343 Chapter 8:

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SFUBUS 343Cluny SouthFall

BUS 343 Study Guide - Final Guide: Marketing Mix, Customer Service, Toothpaste

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SFUBUS 343Cluny SouthFall

BUS 343 Chapter 9:

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SFUBUS 343Cluny SouthFall

BUS 343 Final: study Quest

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SFUBUS 343Cluny SouthFall

BUS 343 Final: STUDY QUESTIONS c8-15

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