COMMERCE 2MA3 Lecture 13: Chapter 5 Lecture Notes
6 Oct 2016
School
Department
Course
Professor
Document Summary
A lot more money is spent on b2b marketing than b2c marketing. In the production of other goods and services. The difference between b2b and b2c marketing is who the ultimate consumer is. Don"t motify, they buy and resell to other. Their value comes from the services they provide in supplying. Value in disaggregation (buying in bulk and selling to others in desired amounts and desired times) Canadian government spends b annually buying goods and services. Identify decision makers in organizations who authorize or influence purchases. There is a lot of attention that should be paid for who influences decisions. Purchasing manager is influence by the advice of people around him. Understand the buying process of each potential client. The buying process is similar to the consumer decision making process. Given how important each potential client is to your business, you must pay special attention to these. This is because one customer can make a huge difference in your sales.
