COMMERCE 2MA3 Lecture Notes - Lecture 5: Marketing Mix, Organizational Culture, Retail

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 2MA3
• Professor: Bharat L Sud

Document Summary

More money is spent on b2c then b2b marketing. Have to submit a supplier information form to supply for another business. Company will look into the other company and decide if they want them to supply for them. If approved the will go into centralized supplier database and people in the company can order supplies from those suppliers. B2b marketing: use it for producing goods and services, buying for own consumption, for resale. Buying lemons for own consumption is b2c, buying lemons to make and sell lemonade is b2b. Car manufacturers buy parts which is b2b, the car is sold to the dealer that is also b2b, when it is sold from the dealer to a customer then it is b2c. Buying from different manufactures in bulk then separating it and selling it to retailers. For university buying millions of sheets of paper it is a big financial decision vs consumer who will buy.