COMMERCE 2MA3 Lecture Notes - Lecture 12: Customer Service, Distribution Function, Retail
7 Jun 2016
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Document Summary
Movement of goods and services from producers consumers. System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to customer. Coordinating the flow of information, goods, and services among members of the distribution channel. Control of the activities of purchasing, processing, and delivering through which raw materials are transformed into products and made available to customers. Broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer. The role of marketing channels in marketing strategy. Facilitate exchange process by reducing the number of marketplace contracts necessary to make a sale. Adjust for discrepancies in the market"s assortment of goods and services via sorting. Standardize exchange transactions by setting expectations for products. Organization that operates between producers and consumers or business users. Takes title to the goods it handles and then distributes these goods to retailers, other distributors, or end consumers.
