COMMERCE 3MB3 Lecture Notes - Lecture 9: Arm And Hammer, French Wine, Tim Hortons
5 Apr 2017
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Similarly to likes" & dislikes" attitudes are fairly lasting. Anything towards which we have an attitude (be it hamilton public transit, or your boyfriend) is called an attitude object (ao) Our attitude towards products we"ve never tried can be determined by our attitude toward the ad - aad. The liking of the program in which the ad is embedded; for less liked programs the effect is especially strong for the first add in the pod - a carry-over effect. A director you like made an ad. You would most probably like the ad because of your attitude towards him. If it triggers negative reaction then you wont appreciate the ad\ Ads that had high emotional content got people to have a better attitude towards them. The fact that ads that evokes pleasured is not that liked. Ads that make you alert makes you like it. We have negative attitudes towards that prevent us from reaching our goals.
