CRI 420 Lecture Notes - Lecture 5: Sans-Serif, Letterpress Printing, Typesetting
3 Mar 2017
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Production department: cost estimating, scheduling, design, selection of suppliers, supervision of typesetting, supervision of printing, supervision of binding. Serif lettering: small dashes and projections at the ends of the letters. A point is a shade less than 1/72 of an inch. The size of a letter is measured by its height. A line of type should not exceed one and a half alphabets (39 characters) so people do(cid:374)"t lose their pla(cid:272)es whe(cid:374) readi(cid:374)g. Adult books are usually set in and around 12 point type. Books for younger readers are often set in much larger sizes. White space: margins rest the eye; spacing (cid:271)etwee(cid:374) li(cid:374)es is k(cid:374)ow(cid:374) as (cid:862)leadi(cid:374)g(cid:863) Weight: determined by ream weight or literally how much a stack weighs; the heavier the better. Bulk: shown by indicating the number of pages to the inch after the paper has been (cid:862)s(cid:373)ashed(cid:863)
