HTH 102 Lecture Notes - Lecture 4: Five Ws

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fuchsiaeel398

6 Mar 2016

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Be familiar with the role of marketing communications in services. Know the 5 ws of marketing communications planning. Be familiar with the marketing communications mix in a services context. Know the communications mix elements of the traditional marketing channels. Know the role of the internet, cellular, and other electronic media in service marketing communications. Know the communications mix elements available via service delivery channels. Know communications mix elements that originate from outside the firm. Appreciate ethical and consumer privacy-related issues in marketing communications. Understand the role of corporate design in communications.

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ASSIGNMENT:

Create a marketing mix for McCoy's Electric. The following are examples of questions which must be answered within your marketing mix. Keep in mind; this should be a very detailed portion of your marketing plan (at 1 Â½ to 2 pages). Here is an interesting website with some additional helpful information on the marketing mix:

1. PRODUCT (provides a solution to a consumerâs need):

What is your unique selling point?

What features or services make you different than the competition?

2. PRICE (represents the customer cost):

What is the value of your product/service?

The price is based on the way you are selling. Are your products exclusive or are you mass marketing?

3. PLACE (provides convenience):

Where are you selling?

Are you providing retail, wholesale, web based, or a combination of options?

4. PROMOTION (enables two-way communication):

What types of advertising will you utilize?

What are your reasons for choosing the types of advertising?

1.) Explain âcorporate core competencyâ and how does it factor into a potential growth project? Corporate core competency is the area the firm enjoys its strength and can be comfortable with its profits and sales figures. It is the weapon in the armor for the firm that help it to grow further by tackling competition.

2.) What role would a leader play in a growth initiative and how would the role of a manager differ from that of a leader in the project?

2.) What is the value of internal and external communications during the project?

4.) Why is a value proposition is so critical and what are the 4 elements needed in any value proposition?

5.) How would you organize a team and what teamwork model would you use that would give you the most flexibility to address the dynamic issues that can come up on such a project?

goldpug291

The Risk Executive is a functional role established withinorganisations to provide a more comprehensive, organisation-wideapproach to risk management. This functional role requires a mix ofskills, expertise and perspectives to understand the strategicgoals and objectives of organisations, organisationalmissions/business functions, technical possibilities andconstraints, and key mandates and guidance that shapeorganisational operations. To provide this needed combination, theRisk Executive (function) can be filled by a single individual oroffice (supported by an expert staff) or by a designated group(e.g. a risk board, executive steering committee or executiveleadership council).

This role does not presume a specific organisational structureor formal responsibility assigned to any one individual or groupwithin the organisation.
Think of your professional working environment or a workingenvironment you are familiar with. Can you identify this functionalrole? Is this functional role filled by a single individual or by adesignated group in this working environment? Might it be that thechief executive officer (CEO) has chosen to absorb the RiskExecutive function?

Constructively comment on the analyses of key responsibilitiesof the functional role of the Risk Executive and where theseresponsibilities overlap with key security role responsibilities ina known professional environment which your colleagues posted intheir initial responses.
Be sure to support any claims you make.

(Word Count 350 -500)

ochreoyster815

HTH 102 Lecture Notes - Lecture 4: Five Ws

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