LAW 122 Lecture Notes - Lecture 7: Swot Analysis, Competitive Intelligence, Upper Class
19 Oct 2017
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Document Summary
Company capabilities: first factor that affects consumer is the firm, marketing firms focus efforts on satisfying customer needs that match core competencies, markets can use an analysis of external environment like swot analysis. Corporate partners: firms operate sometimes in isolation, firms such as dell even purchase components, consulting services, advertising and transpiration from others, parties that work with the focal firm are its corporate partners. Macroenvironmental factors: markets must also understand the macroenvironmental factors that operate in the external environment, namely, the culture, demographics, social/natural trends, technological advances, economic situation, and political/legal environment or cdstep that can affect companies. Country culture: visible nuances of a country culture such as artifacts, behavior, dress, symbols, physical setting, ceremonies, language differences, colours and tastes, food preferences, are easy to spot. Regional subcultures: region in which people live in a particular country affects the way people react to different cultural rituals or even how they refer to a particular product category.
