LAW 122 Lecture Notes - Lecture 3: Customer Relationship Management, Marketing Mix, Target Market
19 Oct 2017
School
Department
Course
Professor
Document Summary
It is broken down into various components how the product or service be conceived or designed, how much it should cost, where and how it will be promoted, and how it will get to the consumer. Ideas include thoughts, opinions, philosophies and intellectual concepts that also can be marketed. Price : transacting value: all ser(cid:448)i(cid:272)es a(cid:374)d goods ha(cid:448)e pri(cid:272)e (cid:271)ut does(cid:374)"t ha(cid:448)e to (cid:271)e (cid:373)o(cid:374)etar(cid:455, price is everything the buyer gives up- money, time, energy- in exchange for the product. Marketing can be performed by both individuals and organizations: process in which businesses sell to consumers is known as b2c (business to consumer) marketing, process in which selling merchandise or services from one business to another is called. It is the use of digital tools to easily and quickly create and share content to foster dialogue, social relationship and personal identities. Marketing impacts many stakeholders: marketing works equally well in the non-profit sector.
