Class Notes (835,540)
Canada (509,226)
Marketing (1,395)
MKT 100 (974)
Lecture

Brands

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Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Winter

Description
Brand: Availability, Preference, Loyalty, Awareness, Familiarity, Image & Personality, Associations Segmentation: Sector: Mens fragrance buyers seeking Segment Groupings: Clean, Fresh, Positive, Self-attentive, Statement Fragrance Product: Attr
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