Class Notes (1,100,000)
CA (620,000)
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MKT 100 (1,000)
Lecture

Brands


Department
Marketing
Course Code
MKT 100
Professor
Marla Spergel

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Brand: Availability, Preference, Loyalty, Awareness, Familiarity, Image & Personality,
Associations
Segmentation:
Sector: Mens fragrance buyers seeking
Segment Groupings: Clean, Fresh, Positive, Self-attentive, Statement Fragrance
Product:
Attributes/Features
Packaging
Labeling
Services
Service:
Service attributes
Process design
Physical evidence
Participant management
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