MKT 310 Lecture Notes - Lecture 1: Human Capital, Multidisciplinary Approach, Ikea

• School: Ryerson University
• Department: Marketing
• Course: MKT 310
• Professor: John Peco

Document Summary

Targeting what; how the business delivers its message. Positioning how/when/where and in what manner is the message delivered. Segment: parents who want the best/nicest room for their children; young parents or those with young children: selling what constitutes a happy home? and to keep your home happy and safe, you need ikea products . Positioning: life is a journey; keep ikea in mind as your family and children grow. Segmenting: parents with young kids: all young kids want is a band aid. Positioning: for a kid, the band aid is a level of comfort/safety. Targeting: commercializing ideas and exposure to other perspectives. Growing business: marketers need to support the needs of the growing business, attention to all aspects of a business is crucial. Finance: access to capital to grow and operate. [type text: marketing: different promotional tools and strategies, overall: a new business plan.