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Lecture

Lecture #2 + other notes

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Department
Marketing
Course
MKT 400
Professor
Marla Spergel
Semester
Winter

Description
MKT400Lecture 2January 16 2012Notes from article Four Distinct Types of Consumers Emerging from the Recession Study by Decitica Revealshttpwwwprnewswirecomnewsreleasesfourdistincttypesofconsumersemergingfromtherecessionstudybydeciticareveals69080587html The Great Recession has redrawn the American consumer map into four groups o Steadfast FrugalistsCommitted to selfrestraintLeast brand loyal and most likely to discount marketing messagesMake up one fifth of American consumers o Involuntary PennyPinchersMake up 29 of populationTheir actual behaviour doesnt differ much from the first groupDifference only 17 find buying store or generic labels to be satisfyingMore scared stressed and worried
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