MKT 504 Lecture Notes - Lecture 10: Mifi, Careerbuilder, Internetworld
1 Oct 2020
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Document Summary
Self-leadership: the process of doing the right things and doing them well. It includes the strategic application of effort that is honed and aligned with one"s goals. Properly developed goals share three key characteristics: realistic, yet challenging. When set beyond what is possible, goals cease to motivate and often become a disincentive to performance. At the same time, goals should be challenging. If goals are continually set at a level that is too easy to reach, performance tends to regress (2) specific and quantifiable. Without specificity, goals become ambiguous and have no clear meaning. (3) time specific. Associating time lines with goals establishes a deadline for planning purposes and provides motivation by instilling a sense of urgency for taking action. Personal goals: a salesperson"s individual desired accomplishment, such as achieving a desired annual income over a specific period of time.
