MKT 828 Lecture Notes - Lecture 3: Swoosh, Fantasy Sport
6 Dec 2017
School
Department
Course
Professor
Document Summary
Is any bundle or combination of qualities, processes and capabilities that a buyer expects w. The game itself is only a small part of the whole. The sport marketer has little control over it must focus its efforts on extensions. Special features that may make a sport product especially attractive to certain consu. Today"s players, coaches and owners are extended beyond the event. Star talent, can make or break entire leagues. Fans are an essential part of any sport and move the core product into the real of sp. Sport marketers must be careful, since unruly fans can poison the atmosphere and in. Go well beyond the core product and become key identifiers and extensions for bran. Teams and franchises are closely aligned with their venue. Also provide significant revenue stream during and outside game days. Refer to the event staff and the manner in which they go about their jobs.
