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RMG 302 (15)
Lecture

Introduction

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Department
Retail Management
Course
RMG 302
Professor
Donna Smith
Semester
Winter

Description
Consumer Behaviour Study of processes involved when individuals or groups select, purchase, use or dispose of products, service, ideas or experiences. Actors: Purchaser, User, Influencer Relationship Marketing Interacting with the customers on a regular basis Database Marketing Tracking buying habits Consumer Generated Content Blogs, Videos, FacebookMyspace Statuses Relationships between Consumers and Products: Self-concept attachment: Establish users identity Nostalgic attachment: Serves as link to past self Interdependence: Part of users daily routine Love: Products elicits emotional bonds of warmth, passion, or other strong emotions U-C
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