MCS 2020 Lecture 12: MCS 2020 Unit 12

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2020
• Professor: Matthew- Jim D' Elia

Document Summary

Blogs online web journals (e. g. bits blog) Microblogs short message broadcasts from individuals (e. g. twitter) Wikis allow people to contribute content to a webpage (e. g. social networks allow people to build communities and share info. Social media communities developed around rich media sites (e. g. wikipedia) (e. g. facebook) When someone takes two web 2. 0 services and uses the. Application programming interfaces (api) to mix them together. Organizations in the web 2. 0 world need to reflect on. Add value to their data to maintain a competitive advantage. Beta products that are in the testing phase, not ready for full. Products are subject to continual evolution and improvement. Users and experts can add value to products if you cooperate release. Allow and encourage people to use their products and services with them in new ways. People"s appetite shifts away from mainstream to increasingly specialized products and services. When majority of the population (crowd) speaks through voting, we see the group"s collective values (wisdom)