MKT 2210 Lecture Notes - Business Marketing, Canadian Business, North American Free Trade Agreement

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Subbu Sivaramakrishnan

Document Summary

A large percentage of canadian business school graduates take jobs in business marketing. Organizational buyers are those manufacturers, retailers, and government agencies that buy goods and services for their own use or for resale. Organizational buyers are divided into three different markets: industrial firms, resellers, and government markets. Industrial firms are organizational buyers that, in some way, reprocesses a good or service it buys before selling it again to the next buyer. There are thousands of industrial firms in canada. Resellers are wholesalers or retailers that buy physical products and sells them again without any processing. In canada there are more than 200,000 retailers and. Government units are the federal, provincial, and local agencies that buy goods and services for the constituents they serve. Global organizational markets business marketing exists on a global scale. Many of the largest exporting industries in canada focus on organizational customers, not ultimate consumers including nortel, noranda, antibi-price and pratt and whitney.