MKT 2210 Lecture 14: Lecture 14

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Malcolm C.Smith

Document Summary

Business markeing: markeing to irms, governments, or non-proit organizaions. Organizaional buyers: manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale. Industrial markets: reprocess a product or service they buy before selling it again to the next buyer. Reseller markets: wholesalers and retailers that buy physical products and sell them again without any reprocessing are resellers. Derived demand: demand for industrial products and services driven by demand for consumer products and services. Inelasic demand: demand for products does not change because of increases or decreases in price. Fluctuaing demand: demand for business products and services luctuates more than demand for consumers products and services. Organizaional risk: formalized and dealt with in the buying process. Personal risk: unstated, but remains a huge inluencing factor in organizaional buying. Supply partnership: relaionship between a buyer and a supplier that adopt mutually beneicial objecives, policies, and procedures.