CMN 4548 Lecture 3: CMN3144 – Class 3
12 Dec 2017
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Document Summary
Cmn3144 class 3 external matter (keep an eye on the inside too) could be called employee cmn or hr too; internal or the management (the creative and editorial, It"s a management function and a technical function: it doesn"t get much respect even though its effective and, ways to go around the clutter; difference between selling, truth, very selective, one-sided, propaganda, etc. Pr is often viewed as a spin, lying, exaggeration, economical with value-driven marketing and pr (doubts its credibility: pr needs a better public relation officer. Full-service pr firm offers everything; counsellors, coaching, conceptualizing and tactics/strategy, smaller firms advise on one thing. There"s never not been a time when people weren"t in the business. Nayirah"s testimony (15yr old girl & daughter of ambassador in. Kuwait) in front of congress in 1990 before the gulf war (kuwait); on behalf of citizens for a free kuwait (client of hill and. Knowlton: ex: talking to another tribe or city, always in engaging.
